Haenam County's brand rice 'Land's End Sunlight' won the top prize in this year's Jeollanam-do 10 Best High-Quality Brand Rice evaluation. 'Land's End Sunlight' is a rice brand registered in 2016, jointly sold by five rice processing facilities in Haenam County. Based on the highest quality Saecheongmu rice variety developed by the Jeollanam-do Agricultural Research Institute, it is released under the 'Land's End Sunlight' and 'Land's End Sunlight Su' trademarks. The brand rice is produced through careful contract farming after selecting optimal cultivation sites via soil cultivation, and is characterized by its chewy texture when cooked, ability to maintain its shape when cooled, and original flavor. In nationwide consumer evaluations, it has received numerous