Heatwave drives ceviche consumption in Peru: Sales rose by 30%

게시됨 2024년 3월 11일

Tridge 요약

Peru's recent heat wave has sparked a surge in demand for seafood dishes, especially ceviche, leading to a 30% sales increase compared to 2023, says Javier Vargas, president of the Association of Marine and Related Restaurants of Peru (Armap). Popular seafood choices include bonito, mackerel, parrotfish, and octopus. Despite the demand surge, prices have remained stable, with many cevicherías extending their opening hours into the evening. A promotional plan to recognize restaurants serving at night has been initiated in partnership with the Ministry of Production.
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원본 콘텐츠

Due to the heat wave that many regions in Peru are experiencing, there has been an increase in the demand for seafood dishes, especially ceviche. This was confirmed by Javier Vargas, president of the Association of Marine and Related Restaurants of Peru (Armap). He pointed out that they expect this hot season to last, as they have registered a significant increase in sales compared to the summer of last year. "This hot season has definitely helped us achieve greater turnover because, due to consumer habits, people tend to consume more fish and seafood. We have had a 30% increase in sales, compared to 2023. This It has helped us recover and reactivate the sector," he commented. The businessman also indicates that, during this season, the main species that cevicherías buy as inputs are bonito, mackerel, parrotfish and octopus due to their high nutritional value and affordable prices. The trend among customers is to order starter dishes, which are served cold and include fresh ...
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