A recent study by the AHDB and Reading University has found that nearly 20% of milking heifers do not reach their second lactation. The study attributed this to poor cow health and fertility, with causes varying from farm to farm. AHDB has highlighted the importance of factors such as fertility, feed, health, housing, and grouping in a heifer's herd longevity. The organization is planning to hold a series of free meetings for dairy farmers to help them improve rearing management and reduce costs.