Ghana's love for chicken has led to a reliance on imports, which could be detrimental to the local poultry industry. The industry faces challenges such as high feed costs, unstandardized hatchery operations, and poor disease surveillance. The Ministry of Food and Agriculture (MOFA) has set a goal to achieve 111% national poultry self-sufficiency by 2028. The Poultry Intensification Scheme (PIS) is being implemented with support from the World Bank and MOFA to increase broiler production. Consumers are encouraged to support the local industry by purchasing FSRP-MOFA-endorsed poultry to retain the $300 million in the country instead of it being flown out with imported chicken.