The Turkish spice industry has seen a 27% increase in exports in the first half of 2024, reaching 113 million dollars from 89 million. The industry's goal is to export 250 million dollars by the end of the year. The Aegean Region is a major contributor to these exports, accounting for 65.5% of the total. Bay laurel and thyme are the most exported products. The United States is the largest market for Turkish spice exports, followed by the USA and Thailand. The TURQUALITY Project, also known as Turkish Tastes, is playing a significant role in promoting Turkish spices in the US market.