The 'Hüyük strawberry' from Konya's Hüyük district has been granted geographical indication registration by the European Union, marking it as the 25th Turkish product to achieve this status. This recognition is part of Turkey's broader efforts to enhance brand value, support rural development, and preserve local culture and traditional production methods. The country has 1,632 products with geographical indication and traditional product name registrations, predominantly agricultural and food items. Additionally, five other Turkish products, including Bursa black fig and Kayseri pastrami, are in the process of receiving EU geographical indication registration.