Hypermarkets lose 1% of their sales in one year and large supermarkets grow by 6.3%

Large supermarkets continue to gain market share by advancing their sales volume by 6.3% over a year, according to data from the Circana consultancy, which indicate that hypermarkets are losing 1% and are the only channel with a negative trend. According to the consultancy's figures, from the accumulated last year to August, the digital channel is also among the channels that have increased sales the most, by 15.8% in the twelve months analyzed. In all channels, volume demand has risen by 2.9%, driven by the good trend of all departments, and especially non-food departments, with perfumery and hygiene (+4.5%) and drugstore and cleaning (+3.5%), above the average. On prices, Circana has pointed out that the increase remains at a moderate level, although slightly higher than previous months (1.6%), due to the "significant" increase in fresh products (+4.2%). In August alone, prices in the mass consumption market remained at moderate levels (2.4%), albeit "at the ...