Peruvian authorities are being urged by Marlene Ayala, a fruit production and physiology expert, to carefully consider the climate and genetics of cherry tree cultivation in the country. Ayala emphasized the need for areas with the correct agro-climatic conditions, including cold winters and spring heat, and soils that are deep, aerated, and fertile. She also stressed the importance of selecting cherry varieties that can thrive in Peru's climate and have a good post-harvest life. Ayala cautioned that failure to consider these factors could result in significant productive losses.