Vietnam is exporting fruits to 60 countries and territories and has the potential to increase exports with free trade agreements. However, the fruit industry faces challenges such as competition from other tropical countries, lower export value to the EU, US, and Japan, and cheaper shipping costs from South American countries. The industry also faces issues with post-harvest preservation and quality. To be competitive, Vietnam needs to invest in seed research, preferential loans, and improve post-harvest preservation. The government also needs to implement strong sanctions against unplanned planting and develop a project to safely manage fruit tree planting areas.