The article highlights a call to action by the Indonesian Agriculture Minister, Syahrul Yasin Limpo, to boost the development of area-based horticultural commodities, with a focus on oranges and kaffir limes, to increase export volumes threefold. The Minister emphasizes the importance of innovative disease-free citrus seed technology and the potential of agriculture to continue trade during the pandemic. Plans are set to establish Batu as a breeding center and to release 100,000 disease-free citrus seeds to farmers. The Agricultural Research and Development Agency is supporting this initiative by distributing disease-free citrus seedlings and developing various tropical commodities. A cooperation agreement with stakeholders and the launch of a book on innovative orange technology were also mentioned in the article.