South Korea: Increased consumption of Hanwoo beef for Korean New Year holidays

Published 2023년 2월 14일

Tridge summary

The Livestock Products Quality Evaluation Institute (Chukpyeongwon) has conducted a survey to understand the consumer trends during the Lunar New Year holiday in Korea. The survey found a shift in the preference of Korean beef consumption, with an increase in the proportion used for soup and bulgogi, and a decrease in grilling. The most popular parts of Hanwoo purchased were brisket, seoldo, and loin. There was also a notable increase in the purchase of Korean beef from agricultural and livestock cooperatives, supermarkets, and online platforms. The quality of the meat was found to be a key factor in purchasing decisions, especially for those in their 30s and 40s.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Shukpyeongwon reveals the results of the Lunar New Year holiday’consumer panel data survey’ Compared to last year, during the Lunar New Year holiday, the proportion of Korean beef consumption for soup and bulgogi increased, while the proportion of Korean beef consumed for grilling decreased. The Livestock Products Quality Evaluation Institute (President Byung-Hong Park, hereinafter referred to as Chukpyeongwon) is a result of the 'Consumer Panel Data Survey', which is data collected by continuously repeating and tracking the trends of 3,000 consumers who purchase livestock products through proactive decision-making. said to have seen According to the survey results, the parts of Hanwoo that consumers bought the most this Lunar New Year's Day were △brisket 30.7% △seoldo 17.9% △loin 16.6% △rump 13.1%. In particular, consumption of rump meat used for soup and bulgogi showed the highest increase of 4.4%p compared to last year's Lunar New Year holiday period. On the other hand, ...

Source: Aflnews