The article discusses the upcoming grape and pomegranate seasons in India and the challenges faced by exporters. The pomegranate export is experiencing slow growth due to the lack of large sizes and high sea freight costs, making it difficult to compete in the European market. However, domestic demand is increasing, particularly during the holiday and festival season. Egypt and Turkey are potential competitors, but Egypt may have cultivation and quality issues. Magnus Farm Fresh, an Indian start-up, is preparing for these challenges and expanding into Asian and Middle Eastern grape markets. The high cost of sea freight and container shortage are also concerns for exporting pomegranates.