Country's Big Dairy Companies such as Amul, Mother Dairy, and other national and local milk co-operative brands that dominate India's dairy sector has taken notice of the rising popularity, if not success, of soy, oat, and other alternatives to milk. As per The Economic Times report, India's market for plant-based milk and meat replacements is quite tiny, with estimates ranging from Rs 200 to Rs 300 crore for the milk alternatives business. Dairy companies, who control a market worth Rs 1.5 lakh crore, are worried because they feel plant-based milk is inferior to dairy. "If you manufacture plant-based items, make sure you label them as synthetic with some natural components, artificial colour, and flavour. " Taste, nutrition, and affordability are the three reasons you eat food. None of these criteria are satisfied by these items. They aren't made from natural ingredients. They're nutritionally deficient (to milk protein). They're not made from plants; they're made from chemicals. ...
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