The article highlights a controversy in Turkey regarding the significant increase in the price of chili peppers and other types of peppers such as village pepper, green pepper, and capsicum. The rise in prices is attributed to herbalists who have switched from selling in kilos to grams, resulting in a noticeable profit margin. Factory sales have increased from 80-90 liras to 125 liras, and the prices at the retail counter have doubled. The price hike is also linked to the scarcity of peppers and increased production costs.