[Interview] "Product value must be sufficient for consumer satisfaction... making efforts in high-quality grape production education"

Established in 2010, the Korea Grape Association launched the Grape Mandatory Relief Fund in 2019, striving to promote the rights of grape producers and contribute to supply and demand stability. Domestic grape cultivation, which had been steadily decreasing in acreage since 2010, showed signs of recovery in production scale by the end of the 2010s due to the popularity of Shine Muscat grapes. However, it has recently faced several challenges, including excessive concentration on Shine Muscat varieties, quality degradation, and deteriorating cultivation environments due to climate change. On the 19th, we met with Park Kyung-hwan, Chairman of the Korea Grape Association (Chairman of the Seosangju Agricultural Cooperative), to hear about the role of the Grape Relief Fund in responding to these crises. Shine Muscat helped expand the scope but led to oversupply and low-quality production Conducting educational programs in collaboration with agricultural cooperatives Also focusing on ...