Irish whiskey and RTDs help boost drinks exports

Published 2023년 1월 11일

Tridge summary

Irish whiskey exports nearly reached €1bn in value in 2022, marking a 25% increase from 2021, with North America being a primary export destination. The industry also saw growth in Irish cream liqueur and beer exports. However, challenges such as increased input costs and market access in countries like China were noted. The loss of Russia and Ukraine markets has led to diversification to emerging markets, with India becoming the largest Asian export market for Irish whiskey. Despite potential challenges in 2023, including inflation and geopolitical uncertainty, positive growth is anticipated in established EU markets and Africa.

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Original content

Total Irish whiskey exports – which account for around 60% of overall value growth last year - neared €1bn ($1.1bn) in value in 2022 – up 25% on 2021 – with North America continuing to be a key export destination. “This highlights the resilience of the Irish drinks industry following the unprecedented difficulties experienced in recent years,” says the board.” This performance of the Irish drinks industry was driven by strong growth in the value of exports of Irish whiskey (up 25%) and Irish cream liqueur (up 14%) Having taken a hit during pandemic-stricken years, beer exports showed strong recovery (up 19%). Ireland is also finding new opportunities in the RTD category: seeing robust growth in terms of export values more than doubling to €74m ($80m). Almost 80% of exports are to markets where the category is established such as the US and Australia. Premiumization of Irish drinks was one of the key factors in export value growth, says Bord Bia, with overall value growing at more ...

Source: Beveragedaily