Launched in 2023, the 'Irrigated Fruit Farming of Vão do Paranã' project, a collaborative effort by the Goiás State Department of Agriculture, Livestock and Supply, Embrapa Cerrados, and other organizations, aims to foster socioeconomic growth in the Vão do Paranã region, Goiás, through irrigated fruit farming, focusing on crops like mango and passion fruit. Targeting 2,500 agrarian reform families in Flores de Goiás, Formosa, and São João d’Aliança, the initiative offers irrigation kits and technical support to enhance production and income. Starting with 10 families, the project shows promise for rural development and social transformation, leveraging local water resources and market proximity. It has already seen success in passion fruit sales to major distributor Perboni, indicating significant income potential and plans for expansion, including sleeve production in its third year.