Vietnam has emerged as one of the leading importers of apples in the world, with imports quadrupling over the past five years and ranking fifth globally. Despite being a fruit not naturally grown in the country due to climatic conditions, Vietnam's rapid economic growth and demographics have led to a surging demand. In 2020, apple imports reached about 265 thousand tons, with the average price per kilogram being $1.77, allowing apple exporters to earn around half a billion US dollars. The free trade agreement between the EU and Vietnam has been particularly beneficial for major suppliers like the US and New Zealand, although Ukraine has been unable to capitalize on this opportunity.