Erbaa, a district in Turkey, has found significant economic success through the cultivation of vine leaves, employing 12,000 people and generating over 100 million liras from the export of 1,200 tons of the leaves, primarily to European countries. The product, registered as a geographical indication in 2017, is a crucial component of olive oil wraps used in Turkish cuisine. The local government, along with other stakeholders, is invested in increasing the economic benefits of this industry, aiming to double the current earnings to 200 million liras.