Japan’s seafood consumption expansion strategy

Consumption in Japan, which was the world's largest consumer of seafood until the early 2000s, continues to decline. According to the Fisheries White Paper published by the Japan Fisheries Agency in June this year, the annual per capita consumption of edible fish and shellfish, based on net food (excluding parts not normally eaten such as the head and intestines of fish), increased from 40.2 kg in 2001 to 23.2 kg in 2021 ( (estimated) decreased to about 58%. This fell to the level of about 50 years ago, and since 2011, seafood consumption has reversed the trend of meat consumption. As a result of checking the food supply and demand table announced by the Ministry of Agriculture, Forestry and Fisheries in August this year, meat consumption was 27.8 kg in 2001, when annual per capita consumption of fish and shellfish peaked, but continues to increase to 34 kg in 2021. According to a survey of consumers, the main reasons for frequently purchasing seafood were health benefits (75.5%), ...