Jeonbuk horticultural products "Yedamchae" wins the Brand Award chosen by consumers for the 9th consecutive year.

(Jeonju=Yonhap News) Reporter Choi Young-soo = Jeonbuk Agricultural Cooperative announced on the 26th that the Jeonbuk horticultural agricultural products metropolitan brand 'Yedamchae' has been selected for the 'Consumer-Chosen Brand of the Year Award' by the Korea Press and Broadcasting Research Institute for the 9th consecutive year.

Yedamchae is a representative horticultural agricultural products brand of Jeonbuk, jointly used by 14 city and county agricultural cooperative joint corporations and local agricultural cooperatives in the province.

Jeonbuk Agricultural Cooperative is holding integrated promotional events at nationwide agricultural cooperative distribution centers, large-scale supermarkets, and medium and small-scale supermarkets to promote the Yedamchae brand and expand the sales of agricultural products.

Jeonbuk Agricultural Cooperative head Lee Jeong-hwan said, "Yedamchae has been recognized as a brand chosen by consumers due to its thorough quality management from production to distribution and sales, enhancing the excellence of Jeonbuk agricultural products," and added, "We will contribute to increasing farmers' income through enhancing the brand value."