The Jeonnam Rural Development Administration (Director Kim Haeng-ran) announced that it will hold a special promotional event from the 23rd to the 26th at the 2025 International Agricultural Expo site (Jeonnam Agricultural Technology Institute sports field) to inform the public about the excellence of domestically bred long-grain rice and to expand its consumer base in response to climate change. This event, themed "Boil GO, Dip GO, Get GO #Long-grain Rice Fried Rice Challenge," will be an experiential program where visitors can taste long-grain rice fried rice, participate in an SNS event, and take part in an on-site preference survey. In particular, the event is designed to allow visitors to directly experience the characteristics of long-grain rice, which is optimized for fried rice, such as its elongated and chewy grains and excellent digestibility.