The Jeonnam Rural Development Administration (Director Kim Haeng-ran) has developed a "Yuja Highball Syrup" that adds health benefits to the drink using yuja, a specialty crop representing Jeonnam. Yuja, which is gaining attention as a health food, particularly in China and the United States, is emerging as a new K-Food and an export star item. Especially recognized for its health image, which aids in boosting immunity, along with its excellent taste, quality, and aroma, it is steadily gaining popularity in the global market. Recently, highball, which is popular among the MZ generation, is a way to enjoy distilled liquors like whiskey lightly by adding carbonated water or tonic water, focusing more on the refreshing sensation and flavor rather than the high alcohol content.