The article highlights a significant problem faced by jicama producers in the region of San Juan del Río, Querétaro, as they experience a collapse in sales due to the Covid-19 pandemic. The main cause being the cancellation of Day of the Dead events, which usually provides a boost in demand for the fruit. In response, producers have decided to leave their crops unharvested and unsold to prevent further financial losses. Each hectare of jicama production yields about 70 tons of fruit, indicating the potential for substantial economic loss if the situation persists. Francisco Javier Perrusquia Nieves, the president of the Union of Organizations of the Countryside of the State of Querétaro (Unoceq), has expressed hope for a last-minute resolution to prevent complete losses.