The article covers a Memorandum of Understanding (MOU) between Klever Fruit, HuynNong Fresh, and the Korean Persimmon Association to boost the presence of Korean persimmons in Vietnam. Since 1995, Korean persimmons have been exported to Southeast Asia and are now found in various global markets. The Korean Persimmon Association ensures high-quality produce by advocating minimal pesticide use and careful packaging. Mr. Kim, a former math teacher and current persimmon farmer, underscores the significance of quality control. Additionally, the article notes the potential for Vietnamese tropical fruits to penetrate the Korean market if they adhere to quality standards, highlighting both opportunities and challenges for Vietnamese exporters in terms of technology, branding, and compliance with international norms.