The article highlights the challenges faced by fruit producers in the Valley due to inflation, increasing costs, and shifting market demands. Despite the risk of investing in patented varieties, producers have chosen to improve traditional ones, with a focus on Red Delicious apples. The market has seen a shift towards improved clones, with a significant increase in exports to Latin America in recent years. The Pink Lady variety has been the most successful among new varieties, with a doubling of its surface over the past decade. Organic production is of particular importance in the Río Negro Valley, with a majority of apples sent to North America and Canada being organic. However, Williams pears, once highly valued for their quality, have seen a decrease in demand in the European market due to their delicate skin and short post-harvest life, leading to a reduction in the surface occupied by this variety. D'Anjou, Packhams, and Abate pear varieties have remained strong in both the area they occupy and in exports.