The Russian bread market is experiencing growth, with prices remaining below inflation and an increasing number of small and micro bakeries. The market is expected to grow by 4-5% by 2024, reaching 1.8 trillion rubles. However, the rye bread segment is facing problems, with a lack of competition and a decrease in rye cultivation due to low prices. The Bakers' Guild is launching the "Rural Bread Baking" project to address the lack of competition in large cities and to develop rural bakeries. The high yield and potential of rye, particularly in Russia's middle and northern regions, are not being utilized due to the unprofitability of its production.