Vietnamese dragon fruit is facing competition from other countries in the region, including China, which consumes about 80% of the country's dragon fruit, but Long An province still considers it a key crop due to its quality and competitive pricing. The province maintains 8,900 hectares of dragon fruit, with China as the main market, followed by Korea and Japan, and is working to regulate production and reduce supply to match demand in order to stabilize prices. Long An's Dragon Fruit Association aims to supply dragon fruits to the EU and other demanding markets, and the government is coordinating with businesses to manage output and electricity usage for off-season lantern growing areas to ensure stable production.