Luxury chocolate sector in Morocco

게시됨 2024년 10월 13일

Tridge 요약

The Moroccan chocolate market has seen significant growth since the 1990s, with the number of chocolate brands increasing from three to thirty, including both local and international names. The market, estimated to be worth 800 million dirhams, has been driven by increasing consumption, particularly around holidays like Valentine's Day and International Women's Day. High-end chocolate brands like La Dragée d’Or are expanding their product ranges and target audiences, aiming to reach the middle class. The chocolate industry faces stiff competition, with brands differentiating themselves through unique formulations and quality. Barry Callebaut, a leading Swiss chocolate manufacturer, has partnered with Attelli, a Moroccan company, to establish a production line in Morocco, aiming to meet the demand for luxury chocolate in Africa and expand its presence in the continent.

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원본 콘텐츠

By: Lamia Jabari In the 1990s, only three chocolatiers dominated the Moroccan market, offering consumers little in the way of products, but things have changed since then. Today, there are no fewer than thirty brands in the kingdom, including global names such as Melt, Jeff de Bruges, Patchi, Neuhaus and Chateau Blanc. The total market is estimated at 800 million dirhams, for all sectors combined, and the market continues to grow, reaching its annual peak in the last quarter of the year. Professionals say they achieve 80 percent of their annual sales over a few months, ranging from the end of the year to Valentine’s Day, with the peak on March 8 being International Women’s Day. During the peak season, chocolatiers prepare for it by launching new collections and offers dedicated to corporate gifts, and by launching advertising and communication campaigns on social networks and in magazines. The chocolate offers are intended for everyone, starting with individuals, for whom almonds, ...

출처: جريدة الأخبار المغربية