Lychee to Singapore, new stepping stone for Vietnamese agricultural products

Published Jul 21, 2021

Tridge summary

Singapore is serving as a test market for Vietnamese agricultural products, particularly lychee, which has found success and is now available in over 230 FairPrice supermarkets. This success could pave the way for exporting to other markets, including ASEAN and India. The direct farm-to-supermarket export model, the quality and price competitiveness, and the lack of preservatives make Vietnamese lychee more appealing to Singaporean consumers. The Center Asia Cold Chain's Executive Director, Dr. Rodney Wee, and the Vietnam Trade Office in Singapore, Tran Thu Quynh, highlight the potential of Vietnamese agricultural products in foreign markets, emphasizing the importance of packaging, traceability, and promoting 'healthy food choices.'

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Success in the "experimental" market According to many experts, Singapore is seen as a "testing" market for new products thanks to its diversity in ethnicity, culture, and cultural convergence. East and West. In addition, Singapore has no natural resources and has to import most of its consumer goods, so the opportunity to export goods to this market will also be easier. Dr. Rodney Wee, Executive Director of the Center "Asia Cold Chain" said that Singapore is a small but diverse market and can be considered as a test market for Vietnamese goods before exporting to other places. . In fact, Singapore used to be a test market for many countries, many big manufacturers, including Nokia or Samsung. If the product is successful, these big companies will mass produce it, otherwise, it will stop production. Promote the image of Vietnamese lychee at FairPrice Xtra supermarket (Singapore). (Source: VNA) Therefore, "if Vietnam's agricultural products, including lychee, are successful in the ...

Source: Vinanet