India: Maha farmers start fresh fruit cake 'movement' to sustain during pandemic

Published 2021년 3월 18일

Tridge summary

Fruit growers in Maharashtra, India, have started a movement to promote the consumption of fresh fruit cakes as a healthier alternative to traditional bakery cakes for special occasions. The movement is gaining popularity on social media and is aimed at encouraging the consumption of more fruits and finding new ways to sell produce during the COVID-19 pandemic. The cakes are made locally using various fruits such as watermelon, muskmelon, grapes, orange, pineapple, and banana.

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Original content

Fruit growers in rural Maharashtra have started an innovative ’movement’ to promote fresh fruit cakes as a healthier option, instead of the traditional bakery-made cakes, to celebrate birthdays and other special occasions.According to farmers and agrarian experts, the aim of this ’spontaneous’ movement, which is gaining popularity on social media, is to encourage farmers and their families to increase the intake of fruits in their diet and to find a new way of selling their produce in the times of COVID-19.As part of the movement, farmers, their families and various organisations of cultivators are encouraging cakes made locally using fruits like watermelon, muskmelon, grapes, orange, pineapple and banana while celebrating special events. Deepak Chavan, a Pune-based agriculture ...

Source: Cnbctv18