The market for seafood alternatives is growing due to increased global demand for seafood, with a McKinsey report predicting a 14% growth in global fish protein demand by 2030. The alternative seafood sector includes plant-based seafood, cell-cultivated seafood, and fermentation-enabled seafood products. However, the sector faces challenges such as high prices and pushback from some elected officials who propose bans and accuse plant-based seafood products of deception.