Southern U.S. grapefruit growers, led by Florida producers, have successfully persuaded the USDA to apply a local juice standard from October 1, effectively banning most Mexican grapefruit imports until March 31, 2023. This period is crucial for offsetting the dip in U.S. production, which is already suffering due to hurricane damage and a significant decline in growth compared to 2021. The move is expected to increase grapefruit prices and availability issues for American consumers, and negatively impact the U.S.-Mexico trade relationship, potentially leading to retaliation against other U.S. commodities. Critics argue that this protectionist approach is detrimental to the entire produce industry, calling for a delay in the implementation of the ban to allow stakeholders to discuss juice requirements as part of a broader quality standard.