Mexico, the world's top avocado producer, has seen a significant rise in its avocado exports to the US, especially during events like the Super Bowl and Cinco de Mayo. The Association of Avocado Producers and Packers Exporters of Mexico (APEAM), which has been exporting avocados for 26 years, anticipates a 5% annual growth in the US market. APEAM is also exploring expansion into other markets such as Japan, Canada, Europe, Central America, and China. The association is committed to ensuring the quality and availability of Mexican avocados in these markets.