The Mexican Mango Exporters Association (EMEX), under the leadership of José Ángel Crespo, is actively working to diversify the export markets for Mexican mangoes, aiming to reduce the heavy reliance on the United States, which currently purchases 90% of Mexico's mango output. Crespo's strategy involves targeting European and Asian markets, specifically Japan, Korea, Australia, and New Zealand, while also considering the Middle East and Oceania for their high demand for quality mangoes. Efforts are underway to meet the phytosanitary requirements to enter the Chinese market, and there is a push to increase air shipments to Europe to overcome maritime transport challenges and ensure the fruit's quality upon arrival.