US: Michigan Apple Committee wins specialty crop promotional grants

Published Nov 17, 2022

Tridge summary

The Michigan Apple Committee (MAC) has been awarded $200,000 in grants from the USDA Specialty Crop Block Grant Program (SCBG) for 2022. The funds will be used for marketing initiatives to boost the presence of Michigan apples among consumers and retailers. The grants include $125,000 for a social media campaign to increase brand awareness and $75,000 for a project to enhance sales by targeting retail partners. These grants are part of the SCBG program, which aims to support the specialty crop industry and the food system during COVID-19, and have been instrumental in funding MAC's marketing efforts for the past decade.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The Michigan Apple Committee (MAC) has received grants to help that state’s apple growers improve marketing to shoppers and grocery retailers. The 2022 USDA Specialty Crop Block Grant Program (SCBG) grants provide MAC $200,000 dedicated to marketing efforts focused on consumer and retail audiences, according to an announcement from the Michigan Department of Agriculture and Rural Development. MAC will receive $125,000 for a project titled “Social Media Marketing to Raise Brand Awareness of Michigan Apples,” a consumer brand awareness campaign that uses social media marketing tactics to educate consumers and increase demand for Michigan apples. The project is designed to build engagement with consumers to drive a deeper connection to the brand, resulting in increased apple movement in the retail marketplace, according to a news release. The second project, funded for $75,000, is “Trade Advertising and Retail Outreach for Marketing Michigan Apples,” which aims to increase sales of ...

Source: Fruitgrowersnews