More and more French people are consuming non-alcoholic beers, wines and spirits

“Non-alcoholic” drinks are served at the table. Boosted by growing demand and a consequent expansion of the offer, sales of non-alcoholic beers continue to climb from one year to the next. According to panelist NielsenIQ, sales are expected to approach 210 million euros in 2023 in mass distribution (hypermarkets, supermarkets, discount, drive-thru and convenience stores), which currently represents 4.5% market share in the retail department. beers. It was still only 32 million euros in 2014, six times less than in 2023. Rising supply and demand for non-alcoholic beers Non-alcoholic beers are attracting a growing clientele of beer lovers who wish to reduce their alcohol consumption, without giving up the festive and convivial character often associated with alcoholic drinks. They also attract a new clientele, who do not usually consume alcohol, and can now drink beer. Without forgetting flavored non-alcoholic beers, notably Tourtel Twist distributed by the Kronenbourg brewery, ...