Greece: More competitive varieties are displacing the Sultana grape

Fresh Grape
Innovation & Technology
Published Apr 14, 2024

Tridge summary

Greek grape growers, especially those who cultivate the Sultanina variety, are encountering significant challenges due to shifts in market preferences towards seedless grapes and adverse environmental conditions. The introduction of new, more sustainable seedless grape varieties by Italian and Spanish producers, which are also more adaptable to current climate challenges and water scarcity, has led to a reduced demand for Sultanina grapes. These new varieties have the advantage of entering the market earlier, further diminishing the competitiveness of Sultanina grapes. Consequently, Greek producers, who often lack cooperation and operate on a smaller scale, are facing economic difficulties and are increasingly compelled to switch to these new grape varieties despite encountering distinct challenges in the transition.
Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Greek grape growers are faced with a dilemma. Traditions are changing and very soon the cultivation of the Sultanina variety may drop from their priorities. In recent years it has come under pressure from other varieties with different characteristics, we learn from the Greek site Ypaithros. Balance sheet: The winegrowers lose BGN 500 from each acre of wine grapes It has been known for years that the Italians and the Spanish introduced seedless varieties and that supermarkets are oriented towards flower seedless varieties. However, the state and manufacturers did not give due importance to this. There is an economy of scale with the new varieties as they are sold in large quantities, unlike local producers who produce on small plots and do not cooperate with each other, says agronomist Paschalis Siakovelis. The Greek points to another reason for the headache that Sultanina growers suffer from - “the varieties advertised by the Italians and the Spanish are mostly earlier than ...
Source: Agri
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