The price of hazelnuts in Georgia has dropped to 4-5 lari ($1.4-1.7) per kilogram, with no expected increase in the near future due to the strengthening of the lari against the dollar and Turkish lira, and a decrease in demand in Europe and the region. As a result, Georgian farmers still store between 7,000 and 12,000 tons of hazelnuts from the previous season. Despite this, farmers are dissatisfied with the low prices as fertilizer prices rise. However, the Georgian Hazelnut Growers Association (GHGA) plans to launch a modern factory to export high-quality hazelnut paste, meal, and granules. Meanwhile, regional competition is increasing, with Azerbaijan actively increasing hazelnut production, half of which is exported to the EU.