New Era of Vietnamese Agriculture - From Pure Vietnamese Products to Breakthrough Marketing Strategies

With over 250 pages packed with strategic thinking and an open spirit, "Righ to Win: ‘Cửa thắng’ của nông nghiệp Việt" (Cửa Thắng) is a national action plan, shaping a new vision for Vietnam's agriculture in the era of renovation and deep integration. The work not only introduces a development model but also represents the new national mindset – where Vietnamese enterprises are seen as value creators, linking growth with social responsibility and sustainable development. From strategic thinking to ecosystem thinking Through the development journey of AgriS and Betrimex – two pioneering enterprises in enhancing the value of sugarcane, coconut, and Vietnamese agricultural products, author Đặng Huỳnh Ức My vividly portrays the image of the new generation of Vietnamese entrepreneurs: daring to think, daring to do, daring to innovate, affirming Vietnamese prowess and intelligence in the global market. "Cửa Thắng" opens up a comprehensive development mindset, combining strategy, ...