New US pork products launched for foodservice sector in Colombia

New product ideas with the U.S. Boston butt were launched with importers, distributors and processors in four major Colombian cities. As part of the industry’s strategy to introduce new U.S. pork cuts into the Colombian market, USMEF held October launch events in Medellin, Bogota, Cali and Cartagena for new product ideas developed from the Boston butt. USMEF highlighted the quality attributes of the cut while discussing its market potential with Colombian importers, distributors and processors. The Boston butt’s versatility, a key to the cut’s market potential, was on display with a presentation of eight innovative product ideas: Ribs, steak, meatballs, sausage, cubes, pulled pork, ground pork and burger patties. "The trade’s response to the product ideas was outstanding but the work has really just begun", says USMEF Colombia Representative María Ruíz. "We will work closely with the companies who have interest in developing these new products". The new product with the most ...