Poland: How can one prepare for competition from Ukraine in the fruit market?

Published 2024년 11월 13일

Tridge summary

Marcin Bańcerowski, owner of the DiWine company, is advocating for the production of fruit wines in Poland, a market currently dominated by imports. He argues that Poland's abundant fruit, which often goes to waste due to low market price and high supply, could be processed into wines for both domestic consumption and export. Bańcerowski also stresses the need for local cooperatives for processing and self-harvesting to increase farmers' margin and promote local economies. He plans to launch an incubator for Polish winemaking and will share his thoughts on integrating local communities and shortening the supply chain at the National Challenges in Agriculture conference.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Marcin Bańcerowski is the owner of the DiWine company, which produces fruit wines. - Poland has a very large wine market, worth almost PLN 6 billion, of which only 5 percent are Polish wines, the rest - imported. Meanwhile, we have wonderful fruit, considered in Europe to be one of the healthiest, and this fruit often goes to waste because it is not profitable for farmers to harvest due to the too low price and high supply - notes Mr. Marcin. In addition, in a moment - adds Bańcerowski - we will start to struggle with the inflow of raw material from Ukraine. - It will arrive sooner or later. And we are not ready for it. We do not have a processing plant, we have not built relationships with customers - emphasizes the owner of DiWine in an interview with farmer.pl. - Meanwhile, we could already start processing the fruit that is in excess in a given year into wines and offer it both on the Polish market and as an export product - believes Mr. Marcin. And thus prepare for ...

Source: Farmer.pl