The Thai Rice Exporters Association is facing a challenging market, particularly with competition from Vietnam and changing market conditions. The president has suggested the formation of a rice board for cooperation among farmers, mills, and exporters to understand market trends and prices. The current export market is quiet due to COVID-19 restrictions in China and an oversupply in the US. The article also highlights concerns of price manipulation and quality issues in rice markets, with the Thai Rice Mill Association suggesting a minimum price of 11,500 baht/ton for freshly harvested rice.