The article highlights the anticipated significant increase in coffee prices in Sweden due to extreme weather conditions in Brazil, leading to a decrease in Arabica coffee production. This situation has caused a doubling of global green coffee prices in the last two years, with expectations of further increases, impacting retail prices. In response, importers and consumers in the Nordic markets, particularly Sweden, are seeking alternative coffee varieties that are more cost-effective. This is where Vietnam, as the world's second-largest coffee producer, can step in with its Robusta coffee. The Vietnamese Trade Office in Sweden is advocating for the promotion of Robusta coffee as a viable alternative, given its lower cost, resilience to extreme weather, and suitability for instant coffee. However, Vietnamese businesses face the challenge of convincing the quality- and sustainability-conscious Nordic market by investing in high-quality Robusta varieties, reducing bitterness, enhancing aroma, and adopting eco-friendly cultivation methods. Obtaining certifications like Rainforest Alliance, Fair Trade, or UTZ can also help improve the marketability of Vietnamese coffee products in Northern Europe.