In 2020, Dutch supermarket sales data showed a 12.9% increase in organic product sales, contributing to an 11.8% rise in total supermarket sales. The organic market share remained steady at 3.26%, with milk, eggs, and yogurt being the most popular organic products. Organic vegetables, led by tomatoes, saw a 14.1% increase. Over 95.6% of Dutch households purchased organic products at some point. Sales of organic milk, eggs, and yogurt reached 73.5 million, 67 million euros, and 44.8 million euros respectively. Shelf-stable organic products experienced an 18.6% surge in sales. Bionext's 2020 trend report delves into detailed categories and the growth of organic farming, without including data from discounters like Aldi and Lidl.