Overall wine export levels stabilise in Australia as individual markets show volatility

Published 2024년 4월 30일

Tridge summary

Australian wine exports experienced a slight decline in both value and volume in the year to March 2024, with a minor increase in the average value per litre. The decline was due to a drop in exports to North America and certain Asian destinations, although growth in markets such as Hong Kong, New Zealand, and the UK helped mitigate this. There was also a shift towards unpackaged wine and higher-priced packaged wine. The Asia region made up the largest share of export value, with Hong Kong and Japan seeing significant growth. However, exports to Southeast Asia saw a decline, and North American markets, particularly the US and Canada, also struggled. Despite this, the performance in Europe improved. The top five markets by value were Hong Kong, the UK, New Zealand, Canada, and the US, while the top five by volume were the UK, China, the US, France, and Germany.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In the 12 months to March 2024, Australian wine exports declined by 1 per cent in value to $1.88 billion[1] and 2 per cent in volume to 611 million litres. The average value of exports increased marginally by 0.4 per cent to $3.07 per litre free on board (FOB)[2]. Figure 1: Volume and value of Australian wine exports The figures reflect a relatively stable export performance in recent times, as illustrated in Figure 1. Over the past 12 months, growth in some markets in Asia and Europe has been offset by a decline in exports to North America and, to a lesser extent, other destinations in Asia. The largest drivers of value growth in the past 12 months were Hong Kong, New Zealand, and the United Kingdom (UK), while exports to Canada, the United States of America (US), Singapore, South Korea, Indonesia, and Malaysia declined. Mature wine markets, such as the US and Canada, are declining in overall wine consumption due to a combination of factors such as consumer focus on health and ...

Source: WineAustralia