Sweet potato markets are facing challenges such as increased cultivation costs, the impact of Russia's invasion of Ukraine, and labor shortages, leading to difficulties in making profits. The Netherlands is calling for price increases to make sales worthwhile, while South Africa and North America are dealing with oversupply and quality issues. However, demand for home-grown sweet potatoes in the Netherlands and Germany is on the rise. The season ended in mid-March for some French growers due to rainfall, leading to losses and the shift to Spanish sweet potatoes. In Italy and Spain, the sweet potato season is uncertain due to high temperatures and increased costs, with a predicted 40% reduction in harvest for the 2022/23 season.