The southern coast of Gyeongsangnam-do is experiencing a significant downturn in the oyster farming industry, with a major drop in the transaction price of raw oysters due to both consumer sentiment freezing and oversupply. Despite expecting a bumper harvest due to favorable conditions, the unit prices have fallen drastically below expectations, leading several companies to close operations early. The industry has also been hit by decreased consumption of kimchi, a key factor in oyster demand, due to changing consumer habits and increased cabbage prices. Additionally, increased returns of un Sold exports to Japan and the United States have further exacerbated the industry's challenges. Efforts are being made to promote local consumption and develop processed products to counter the decline in demand.