Mersin Commodity Exchange President Abdullah Özdemir highlighted the need for Turkey to increase the export prices of its vegetables and fruits to improve its competitiveness in the market. He pointed out that Turkey's current strategy of selling cheaper to maintain its market position could harm its long-term interests. Özdemir also stressed the importance of adding more value to its agricultural products to boost its economic contribution. He suggested that action plans should be implemented to achieve these goals, including branding, value-added production, and expanding into new markets.