The article highlights the discrepancy between the potential profit margin of 50% for high-quality rice and the actual profit margin of less than 7% in the market, as pointed out by Morto. The market is deemed unfair as consumers are buying low-quality rice, and the government is subsidizing non-existent products. From April 30, 2025, rice farmers will no longer receive incentives due to a high-quality rice shortage. The government is reviewing rice, corn, and milk projects to pay overdue payments to producers. The Agricultural Marketing Institute plans to improve rice quality and availability by conducting research, holding fairs, and building factories to increase rice supply capacity.